Dave Krunal

The below is AI generated output from my raw brainstorming ideas to discover my deeper philosophy to help companies to create authentic content.

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FOUNDING PHILOSOPHY · WORKING VERSION

Nobody likes being interrupted by ads. Everybody loves a good story.

Most advertisements tell people what a product does and why they should buy it.

We believe there’s another way.

Make people laugh. Make them curious. Make them feel something.

Give them characters they remember and stories they want to follow.

Let the brand become part of the experience, rather than interrupting it.

We create short, entertaining films and episodic stories for brands.

Not to make advertising louder.

To make it worth watching.

Permissionless Apprenticeship Approach

Find one company with an existing product-led campaign. Study its audience, product and marketing message.

Then reimagine that campaign as a 60–90 second comedy with a story that could continue for another five episodes.

Produce only the first episode.

The proposal to the company becomes:

“I took your current marketing message and explored what it might look like as entertainment rather than a traditional advertisement.”

That is permissionless apprenticeship in practice.

You’re not asking them to believe you can do something different. You’re showing them.

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CuriousAvo – My Proposed Brand Name

CuriousAvo – Australian, quirky, friendly

An avocado has no obvious connection to film production, which is part of its charm. You can develop an absurd, curious mascot while keeping the studio identity friendly.

Business description: We create entertaining short films and episodic stories that make brands worth remembering.

It has four advantages: it’s easy to remember, visually flexible, culturally Australian without being limited to Australia, and not tied to AI or cybersecurity.

CuriousAvo is your studio’s character. Not your clients’ character.

Your clients get their own stories, characters, settings and creative identities. CuriousAvo becomes the face of your own studio.

That’s a much better business model than trying to insert an avocado into every client’s advertisement.

1. CuriousAvo as a creative studio

AVO has three separate roles.

Studio identity: Logo, website, proposals and end cards

Studio marketing: A recurring silly character in your own short films and social posts

Client productions: Usually absent. Each brand gets its own creative world

Think about the difference between a film production company and the films it creates.

The production company has its own identity, but that identity doesn’t need to become a character in every film.

CuriousAvoworks the same way.

2. What makes the avocado interesting?

The name has an Australian cultural connection through smashed Avo.

CuriousAvo has a personality.

CuriousAvo is absurdly curious about ordinary human behaviour.

For example:

• Why do people skip advertisements but binge-watch commercials disguised as comedy?

• Why do companies spend thousands of dollars making videos nobody finishes?

• Why does every corporate video start with a drone shot of a building?

Series name: CuriousAvo doesn’t get it

Episode 1: The Skip Button

AVO watches a company’s expensive advertisement.

“We are passionate about delivering innovative solutions…”

AVO presses Skip.

The advertiser appears.

“But we spent $50,000!”

AVO: “Did you spend any of it on the story?”

Episode 2: The Product Demonstration

A brand manager asks AVO to create an advertisement.

“Show our product. Explain five features. Add our logo.”

AVO: “What about a story?”

Brand manager: “We don’t have time.”

AVO: “Neither does your audience.”

Episode 3: The Forgotten Brand

AVO watches a fantastic advertisement.

He laughs. He cries. He applauds.

His friend asks, “What brand was that?”

AVO freezes.

“Oh.”

The lesson for AVO: entertainment matters, but the brand still needs to be remembered.

The series “CuriousAvo doesn’t get it” gives a way to market my own filmmaking approach without constantly explaining it.

The marketing style becomes an example of my philosophy.

5. The larger creative opportunity

You can establish a simple rule:

We don’t put our mascot in your story. We build a story around your brand.

That single sentence is useful for pitching clients.

A supermarket gets a family comedy.

A cybersecurity company gets a scam thriller.

A professional services firm gets an absurd workplace drama.

A furniture brand gets a domestic sitcom.

And CuriousAvo remains the studio that creates all of them.

My recommendation: Keep CuriousAvo on your shortlist, develop AVO as your own curious, slightly ridiculous character, and test the identity through three short marketing sketches before investing heavily in branding.

The strongest part of this concept is that you can demonstrate what your studio does by making people want to follow AVO’s adventures.

Your character attracts curiosity. Your stories build attention. Your client work converts that ability into a business.

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MVP Goal

Land first client in the next few months using a tiny portfolio and one permissionless apprenticeship project.

Not:

• perfect brand
• website
• full agency
• multiple industries
• complex service stack

Just:

• proof of creative capability
• proof of commercial relevance
• one paying client

1. CuriousAvo studio marketing assets

Produce 3 short marketing ads for CuriousAvo.

Purpose:

• get familiar with AI tools
• develop your production workflow
• establish your creative tone
• create proof that you can tell a story in short form

These are not random ads.

They should each communicate your philosophy:
curiosity first, emotion next, memory after.

3 ads

Ad 1: The Skip Button
Hook: AVO watches a boring ad and instantly skips it.
Point: people do not want boring ads.

Ad 2: The Box
Hook: AVO opens a mysterious box and reacts emotionally to what is inside.
Point: curiosity creates attention, emotion creates memory.

Ad 3: The Boardroom
Hook: AVO sits in a fake corporate meeting where everyone wants feature-feature-feature.
Point: stories beat product dumping.

Keep each one:

• • 20 to 45 seconds
  • simple
  • funny
  • visually clear
  • reusable as portfolio sample

2. Permissionless apprenticeship project

Research one target client and produce 3 short episodes inspired by their business problem.

This is the core growth engine.

Purpose:

• prove you can apply your storytelling to a real business
• show initiative
• create a conversation starter
• turn speculative work into paid work

Important:
Choose one client only for now.

Do not spread yourself across 5 prospects.

My suggestion:

• start with roo.AI because access is warm
• or one other company where the product/problem is very story-friendly

Next Action

Track 1: Build tiny portfolio

• Produce 3 CuriousAvo marketing ads
• Learn workflow, prompt style, editing rhythm, voice, structure
• Export them as proof-of-style pieces

Track 2: Build first client opportunity

• Select 1 target client
• Research their business, audience and communication gap
• Produce 3 short speculative episodes
• Present as a creative experiment
• Use it to open discussion for paid pilot

That is enough.

Suggested 8-week MVP sprint

Week 1

• finalise CuriousAvo positioning
• create one-page Canva collateral
• define your production workflow
• choose target client

Week 2

• script and produce CuriousAvo Ad 1
• document what worked and what broke

Week 3

• produce CuriousAvo Ad 2

Week 4

• produce CuriousAvo Ad 3

By end of week 4 you should have:

• a studio idea
• 3 samples
• more confidence with tools

Week 5

• deeply research one target client
• define one business problem
• define one mini-series concept

Week 6

• script episode 1
• produce episode 1

Week 7

• produce episodes 2 and 3

Week 8

• package the work
• send outreach
• request meeting / feedback / pilot discussion

One-page Canva collateral structure

Since you want no website, this is smart.

Your one-page collateral only needs 6 blocks:

1. Studio name

CuriousAvo

2. One-liner

Brand awareness through curiosity.

3. Short positioning

We create short form content and episodic branded content that spark curiosity and make brands memorable.

4. What you make

• short-form ads
• episodic brand stories
• branded entertainment concepts
• AI-assisted production

5. Why it works

Curiosity gets attention. Emotion builds memory.

6. Founder section

Dave Krunal
Cybersecurity architect, educator and visual storyteller experimenting with story-led branded content.

Optional:
add 3 stills from your CuriousAvo ads.

Important constraint

I would add one more rule:

Do not hire too early

For the first 3 CuriousAvo ads, try to do as much yourself as possible.

Why:

• you need to learn the workflow
• you need to understand quality limitations
• you need to figure out what parts you enjoy
• you need to know what should eventually be delegated

For the client-facing speculative episodes, then yes:

• hire editor
• maybe hire producer support
• but only where it speeds output or improves polish

Otherwise you may create overhead too early.

Success metric

Do not measure success by views alone.

Measure success by:

• Did I finish 3 CuriousAvo ads?
• Did I finish 3 permissionless episodes for one client?
• Did the client reply?
• Did I get a meeting?
• Did the work create interest?
• Did it lead to a pilot opportunity?

That is the real MVP scoreboard.

Final Rcommendation

Your simplified plan should be:

MVP

• 3 CuriousAvo ads to learn and showcase style
• 1 target client
• 3 speculative episodes for that client
• 1-page Canva collateral
• No website
• No extra brand complexity
• No expansion until first signal

That is focused, realistic and commercially sensible.

If you want, I can next turn this into:

1. a tight 60-day execution plan, or
2. a one-page Canva collateral draft copy you can paste directly into Canva.