“Don’t forget to subscribe to my channel and click on the bell icon to get the notification.”
If I get a dollar every time I listen to the above line, I would be a millionaire!
I know it’s an exaggerated expression. But you got the idea.
According to technical books and articles on building the audience, you have to ask your readers and viewers to subscribe. I beg to differ.
When an adult creates content for an adult, it’s safe to assume that you are dealing with a sensible human being. They are superior at making decisions whether to subscribe to a channel or newsletter.
The subscription is a crucial part of growing your audience. Even I want it but I don’t want to spoonfeed my prospective audience. I trust their fine judgement.
Then how are you going to get new subscribers?
PROVIDE A PROVISION
You can provide a provision where your viewers or readers can clearly see the “subscribe” button for the YouTube channel or newsletter.
Your job is to create value-added content, not to dictate your viewers’ decision-making process. It’s like you are doubting their ability.
THEY WILL SUBSCRIBE IF…
- Your content adds value to their life.
- Your content solves their problems.
- Your content empowers them.
If you are making their life easy, they will find a way to get notified.
Don’t ask to subscribe. Let people decide what’s best for them.