Dave Krunal

Content Creation

Be A “Now” Creator

One leg in the past. The other in future. Piss in the present, guaranteed

That’s the best time is NOW.

My spiritual practices taught me that our two critical faculties had become our enemy instead of friends. That’s our memory and imagination. Let me put this into a creator’s perspective.

When I was daydreaming about winning an award for my short film, I disconnected myself from the present and lost in future. When I won the Best Short Film Award but didn’t get six-digit views on YouTube, I detached myself from the present and lost in the past. Let’s take it one step further with a creative hypothesis.

When I got 1 million views and no user engagement, I disconnected myself from the present and lost in future.

When I was overwhelmed with user engagement but not expected ad revenue, I disconnected myself from the present and lost in the past.

See the pattern?

Regretful memories and an uncertain future blur our current actions. The missing link here is the present. 

The majority of the Filmmakers tend to suffer from imagination than the memory. You will never have that perfect filmmaking kit to create the content. What you will make won’t be perfect either. 

The idea is never about being perfect. How well you can execute your unique vision and show it to people.

You ditch your past and future and respect your present to become a “now” filmmaker.

It’s time to discover your audience “now.”

It’s time to shoot a video “now.”

It’s time to create the content “now.”

It’s time to write a script “now.”

“Now” is about getting clarity for today instead of worrying about yesterday and tomorrow.

It’s about realigning both legs in your present so that you don’t pi…


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